4/4/2023 0 Comments Candy crush saga king gamesSo from that perspective, I think that is fair, but I think it’s probably a question of what is the definition of a gamer, though. I mean, we have a very diverse audience, probably more diverse than many other games. Candy Crush has developed a reputation as a game for non-gamers - commuters, soccer parents and so on. This interview has been edited for length and clarity. (Editor’s note: Activision Blizzard paid for this reporter to travel and board for a two-day press tour of King’s company headquarters). With further upheaval on the horizon, including changes to Apple’s data tracking policies and Microsoft’s impending acquisition of Activision Blizzard, Digiday spoke to King president Tjodolf Sommestad to learn how Candy Crush is prepared to weather these storms as it rings in its first decade. Since its acquisition by Activision Blizzard in 2016, King has gradually introduced in-game advertising into the game more recently, King has started to use Candy Crush as a staging ground for paid brand activations and celebrity tie-ins. But in-game purchases are not the only way in which Candy Crush’s creators at the Stockholm-based studio King are using the mobile game to generate revenue.
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